Digital Content
As a seasoned digital editor (and older millennial), I am glued to my phone. This anti-social skill has allowed me to help brands bring a 360 degree-approach to content creation. My digital portfolio includes viral social media content, short-form social content, and evergreen marketing content to use on product landing pages, email marketing and other digital assets. I’ve also dipped my toes in producing, partnering with video production teams to build long-form video content libraries.
Social Media
The info:
I’ve worked with brands, social media teams and influencers to create social media content that is trending, engaging and always entertaining.
Accounts managed:
- @behindthechair.com
- Followers: 2.4M
- @btcuniversity
- Followers: 109k
- @thebtcshow
- Followers: 42.5k
Accounts cont’d:
- @nailpromagazine
- Followers: 716k
- @nailitmedia
- Followers: 507k
Content Spotlight:
Video Content
I couldn’t live in Los Angeles without trying my hand at producing. As a content producer, I’ve developed content for digital libraries including YouTube and Facebook Live. I’ve partnered with artists and brands to develop educational content that brings brand awareness and product promotion.
Facebook Live:
- Behindthechair.com 1.7M followers
- Filmed over 100 videos for a variety of professional beauty brands including Schwarzkopf Professional, Moroccanoil® and Joico.
- NailPro/Nail It Magazine 291k followers
- Developed weekly series “Swatch Party.” Researched and reviewed new nail products, booked guests and segment ideas including, “Wet Nail Jenga.”
Long-Form Video
- BTC University – Senior Editor: Content Development
- Helped develop video content library to create high-quality educational videos for the professional hair industry. I conceptualized content based on industry trends and worked with Influencer Dept. to book trending artists and educators. I was the on-sight producer during filming, ensuring editorial voice and content integrity. During post production, I worked with video editors to expand short-form video libraries and create evergreen content.
Content Creation Spotlight: Schwarzkopf Professional
Blonde Me Campaign
The info: This sponsored campaign was to promote a social media contest with a specific product focus, requiring multiple pieces of content to use across all digital channels. As the digital editor, my responsibilities were to create content that spoke to both the brand and media audience and promote the focus product.
The execution: I spent three days on-sight with brand managers, artists, film crews and social media associates for an all-hands-in-hair content creation experience.
The deliverables:
One Google Drive with over 250 pieces of content featuring each artist. One short-form video posted to TikTok and IG Reels. Live event coverage with over 20 Instagram stories. Provided copy for landing pages, email blasts and social media captions.
Editorial:
– Slipping or Swelling Foils? Read This!
– Blonding: 3 Ways to Spot a Bad Level 9
The results: This campaign amassed over 9.2 million total impressions, reach, views and clicks. Six total editorial articles totaled a combined 21k views. Four emails totaled over 360k opens.
Dina Ciccarelli 