Written Work:
Topics included: beauty, fashion, entertainment and pop culture trends, health and wellness, personal finance, celebrity interviews, event coverage and news.
As the Senior Editor for behindthechair.com, I worked closely with the Editorial Director to publish the best beauty content on the web. Our team led the industry in curating trends, publishing high-quality articles and our unique social media coverage. I exclusively was responsible for our client content creation campaigns, creating content for some of the leading brands in the professional beauty industry including: Schwarzkopf Professional, Moroccanoil, K18 Hair and Olaplex.
I’ve also held an editorial position at NailPRO magazine. My work has been published in behindthechair.com, NailPRO magazine and Beauty Launchpad.
On the web:
Behindthechair.com
Interviews:
Editorial Feature: COVID Salon Guidance
TL;DR: A state-by-state guide to salon closures, re-openings and guidelines during COVID.
Responsibilities: Led daily research and updates to map. Conducted thorough fact-check for each state’s guidelines.
Results: Generated over 1mm website views + 40k email leads in one year. Helped behindthechair.com become the leading voice in salon industry news and information. BTC’s salon-industry COVID coverage was featured in Allure and The Washington Post.
NailPRO Magazine
Copywriting Samples
Email Contest Copy:
Want to Win $500?
We’re giving hair pros like you a chance to win a $500 cash gift card OR $100 worth of Schwarzkopf Professional product!
Here’s how to enter:
- Show us how you use #ChromaID to create customized color by sharing photos or videos on your Instagram feed! Be sure to share in the caption WHAT you used from the box and WHY you loved it!
- Tag @SchwarzkopfUSA @behindthechair_com #ChromaID #BTCxChromaID #behindthechair #BTCsampling
- Post your content by October 15, 2021.
One grand prize winner will receive a $500 cash gift card and five additional winners will receive $100 in Schwarzkopf Professional product! Plus, BTC will repost the top five pieces of content created using the products in this box! The more you post, the more chances you have to win. Happy creating!
Social Media Captions:
FB Post: Ready to create the salon space of your dreams? 💕 The Minerva Beauty Idea Center has all of the salon decor inspiration right at your fingertips. Check out the Minerva Style Guide, Lookbook & 2021 Salon Trend report. Click here⚡️ link⚡️and get inspired TODAY!
IG Caption: Ready to refresh your salon space? Follow @minervabeauty for the salon decor inspo you’ll need to add to your mood boards ASAP ✨ Design your salon or suite today! ✨ Salon Inso: @brondeandmane #myminerva #beminervabeautiful #btcminervabeauty #salonlife #salonlove #behindthechair #saloninspo
Facebook/Google Ad Copy:
“HOW TO CUT A SHORT SHAG” ONLINE CLASSn- JULY 8. Learn from 2019 #ONESHOT Bob/Lob Winner @styled_by_carolynn in this LIVE online class July 12! She’ll teach you: how to establish a soft perimeter, step-by-step dry-cutting techniques that work for every client & styling secrets for creating her signature tousled texture. Watch LIVE for only $19.95 with live Q&A, get unlimited viewing access. PLUS receive a certificate of completion! Not to miss! Register Now!
Dina Ciccarelli 